eCommerce Mobile apps are taking over almost every place. Any business or sector; you name it; there will be apps in there for you. App has become the most ideal business solution for people across the globe. The emancipated & limitless functionalities that an app provides to its audience have been the major reason for growth in the app world.
You may be a start-up or a well-established business the mobile app will be an addition to the growth of your business and help you gather a larger customer database. Having a well developed and feature rich mobile app for your business can be very productive and help you build a profound relationship with your customers.
Why are people implementing mobile apps in their business and how it has helped them boost their business? These are two important questions that we will find answers for. Revenue generated through apps has increased a lot is expected to take a new phase altogether by 2020. A survey by Statista shows that in 2015 the revenue generated by apps was $69.7 billion, in 2016 it was $88.3 Billion and by 2020 it will reach up to $188.9 Billion.
The article below will discuss how various industries that benefitted by implementing mobile apps to their current business.
#1. Apparel and Fashion Stores
The shopping trends are changing in apparels too. Where people preferred to try and then buy a dress today, they prefer to shop online. If you have an apparel and fashion store then you must go for apps because according to a survey there is an increasing growth to buy apparel, footwear, and accessories online in US. Where in 2015 it was $56.88 billion, in 2016, it was $63.29 billion, expected to reach $69.82 billion in 2017 and by 2021, it will reach to $96.41 billion. When all are ready to buy online, why not furnish them with an app that gives them access to your store on the go.
Some of the many benefits by taking your apparel and fashion store to the mobile app are:
Online Merchandising: You do not need to make extra space to add products and manage them. Here customers can see multiple products and make their purchase with ease.
Deep Link: With Deep Link, you can redirect the customer to product, category, form or a specific page you wish for them to land on while you send offers or push notifications to your clients.
Advanced Push Notifications: You send notifications to your clients from the mobile app itself updating them about offers or new arrivals. This will increase engagement and your customer database.
#2. Grocery Stores
Grocery is industry where you even today will find people going to the store to shop. However, things are changing, the hectic lifestyle, and the long queues having begun to bother them. Hence having a mobile app will only ease your customer’s life and help to enhance your business’s growth. How a mobile app will benefit your business let, us look at these points below:
No Big Investment: You don’t need huge investment to get an app developed for your grocery business. You can start your app with a little investment.
Product Management: This is an important feature for the grocery store where you can manage your products from your phone itself, while you are not even in the office.
Immediate Update on Orders: This feature gives you immediate updates on your orders. You do not need to refresh your system or your app to get these notifications. These notifications will help you process the order in time.
#3. Vegetable Stores
Vegetables are something your customers will need every day. Apps have taken over all the industries and people prefer to order vegetables online. They get them at good rates and vegetables are fresh too. Taking your vegetable business online through the app can be very beneficial.
It is easy to maintain the orders and keep a track of everything through the app even while you are away.
There are many benefits your business can have with a vegetable mobile app such as:
Order Management: You can easily take and track order of your customers. This is even helpful in managing the inventory and stock of fresh vegetables in your store.
Delivery Management: Fruits & vegetables need to be delivered on time; they cannot be delayed like other orders or products. Having an app for your vegetable store will ensure timely delivery as this is one of the prime features of the app.
Address Configuration: This is a unique feature necessary in vegetable apps. Here you can configure the pick-up as well as the time settings. It helps to manage your delivery areas by configuring the address.
The restaurant business can also come on the web. It is an easy and important way to let people know about the food and delicacies you serve to them. You can add your menu, your address, and other offers that will allow you to take order through the app, book tables for your customers and send them push notifications for any updates. You can pictures of the restaurant to give a look and feel of the ambience.
Features that will benefit you the most are:
Start Taking Order with The App: Through this features you can take online order through the app. It is convenient, easy, and instant.
Menu Management: This feature allows you to update or edit the menu as an when you require. While you do other operations in your restaurant, you can easily manage your menu on your fingertips. You can add chef’s special or today’s special menu also if you want to update your customers of the same.
Table Reservation: People hate to wait outside the restaurant. Hence you can give them the option to book a table before hand, this will allow you to manage your reservations and will let your customers avoid the waiting time. It is good way to save time an increase customer loyalty.
#5. Gift Shops
Gifting is one business that will never see a downfall, reason being people always find a reason to give gifts. However, you can make this more lucrative by having a mobile app for your gifting business, where you free your customers from the hassle of coming to your store and you can add products that are not showcased in the physical shop. This will help to enhance your business and get you more customers. Some features that will benefit you most in the mobile app are:
Product Display: You can display the entire catalog you have of your gifting products. You can easily categorize your products for the convenience of your customers. This allows you to manage your products and orders also.
Order & Delivery Management: In gifting category, you will have to manage the orders and delivery as per the customer requirement. With this feature, managing both activities will be easy and quick. It will also allow you to configure the delivery area to make the process smoother for you.
Payment Methods: You can offer a variety of payment options in this. Since this is all about gifts, customers will want to make online payments, offering them the same will ensure confirmed orders. It is beneficial for the business to offer a variety of payment options.
The mobile app development for a business has proved to very beneficial. It increases your reach and business both. It implicitly brings greater returns on your investment. It makes business easy while you are moving, be it within the city or outside the city. Now managing orders and keeping track of them can be done easily through mobile. Therefore, a mobile app is must in today advanced technology time.
Mudra Rao – An I.T. engineering graduate and completed M.B.A. in marketing. I am a professional consultant in retail mobile apps technology at Ohoshop and keen interested in retail industry start-ups.