6 Reasons Why You Should Guest Blog

Guest Blog

In this modern day and age, it is essential to put together a high-quality content for search engine optimization to boost traffic and gain more audience. Otherwise it will be difficult for you to keep up with the ever changing Google algorithm updates. Indeed, one of the best techniques for gaining more traffic to your site is by guest posting.

Guest posting, also called guest blogging is a trendy topic in the blogosphere nowadays. Many webmasters stand by in its results for boosting their site traffic and enticing more clients and customers – by simply submitting a well-written article to other blogs.

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Creating a quality article for another site is quite tricky. But if you choose a similar niche carefully, it will be easier on your end to produce high-end articles. Yes, this task may appear to be tedious and time consuming, but the its rewards are definitely going to pay big dividends in the end.

Search engines like Bing and Google favor fresh and unique content. Guest posting is the best technique yet in creating valuable content, gaining quality traffic, brand exposure, credibility and many more advantages.

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Get Quality Traffic
The main reason why many bloggers allot a specific amount of time for creating quality articles is because of the quality traffic it sends back to their own blog. Given that you share your articles with a niche similar to yours, guest posting allows you to expose your articles to a larger but relevant audience. Contributors are usually allowed one dofollow link at the bottom of the article or in the author bio. This backlink alone can help improve your SEO ranking.

Greater Brand Exposure
Diligently writing a high-quality and informative piece of content is the most important part in initiating a guest blogging campaign. For starters, other reputable blogs in your niche will need some convincing arguments before they accept your submission. The only way to achieve that is to share a highly valuable and informative article that will entice their audience. Another target of a well-written and educational article is gaining more exposure for your own blog.

When you share an excellent post in front of a different audience, they will find it valuable and will naturally gravitate towards your work. And because these readers value what you have shared with them, they will be compelled in clicking the link to your blog to know more about who you are and the kind of articles you produce.

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Build A Strong Portfolio and Gain Credibility
Regularly guest posting helps you build your portfolio and establish your position within your niche on a wider scale. By creating a high-quality content, people reading your guest posts will naturally recognize your value and your contribution to your niche. To boost your credibility and online position even more, you can offer to guest post on multiple authority sites in your industry. Getting published by A-list bloggers in your niche will help share your valuable content and truly cement your credibility in the industry even further.

Expanding Your Social Media Presence
Not only will guest posting help you with your SEO efforts, it will also generate social media shares and expand your visibility more than ever. Most authority sites share their newly published posts on their social media accounts – which most likely already have a huge following. When these followers find your post compelling and relocatable, they tend to share it for their other friends to see. Social media followers can help expand your online presence, so always write something they would love. And once somebody finds your articles through these platforms, they will typically follow you on your personal blog and on their favorite choice of social media channel.

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Build Quality Backlinks
As a guest blogger, one of the perks you get is an author bio that you can easily customize. This section of the page is typically found at the very end of the article where you can talk about yourself, your accomplishments, or your business. Within this section, you are often allowed to insert one or two keyword rich quality backlinks pointing back to your own blog. These links are great for earning higher rankings in the search engine and generate referral traffic.

Harness Your Writing Skills
Every person has his or her own personal opinions, but it does not mean that these people can communicate well. At first, guest posting will feel intimidating and difficult. But as you go through many submissions and rejections, you will soon find out what kind of articles you should submit and how to write them. Remember, for every big mistake is an equally big lesson learned. Many authority sites will turn you down even for the slightest errors. Do not feel disheartened when this occurs. This happens a lot especially when you are still new to this practice.

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Most authority sites treat your personal blog as your portfolio. Even if you provide a compelling article, if they see that the page to your backlink is not accessible or aesthetically pleasing, this could be grounds for rejection. So make sure that you host your blog at a reliable webhosting company to make sure that it is always up and running with no downtime.

Research how to write a compelling guest post and continue submitting piece of content. Soon enough, you will notice that you have more accepted submissions that rejected ones.  To boost your blog’s traffic, introduce this new feature in your arsenal and keep the above tips in mind. Make sure to take small steps that will lead to a more productive result, instead of rushing into it without giving it enough thought and preparation first.

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About the Author: Brody O'Connor

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